Loya Wellness
    Awareness.  Presence.  Growth.
    Loya Wellness
    Loya Wellness
    (760) 766-3212
    Labyrinth
    MEET JASON LOYA

    25 Years of Showing Up
    for Others.
    Now He's Here for You.

    Jason Loya and Ranger
    IN HIS OWN WORDS

    I Didn't Come to This
    From a Textbook.

    After 25 years in the fire service, and retiring as Deputy Fire Chief, I've sat with people in some of the hardest moments of their lives. I've responded to critical incidents that stay with you. I've watched colleagues struggle in silence because asking for help felt like weakness.

    I've been that person too.

    In 2020, I went through Save A Warrior, a program for military and first responders dealing with complex post traumatic stress, moral injury, and trauma. It changed everything. It reminded me that healing isn't about becoming someone new. It's about remembering who you already are.

    That's the foundation of everything I do at Loya Wellness.

    - Jason Loya, Founder
    THE JOURNEY

    A Life Built on
    Showing Up.

    Jason's path to founding Loya Wellness wasn't a straight line. It was built through decades of service, loss, healing, and a stubborn belief that no one should have to carry it alone.

    2001

    Joined the Fire Service

    Started as a Firefighter with Palm Springs Fire Department. The beginning of a 23-year career dedicated to protecting his community.

    2001

    Joined the Fire Service

    Started as a Firefighter with Palm Springs Fire Department. The beginning of a 23-year career dedicated to protecting his community.

    2005

    Peer Support Begins

    Began participating in peer support, diffusings, debriefings, and countless one-on-one conversations with colleagues in crisis. A calling he didn't yet have a name for.

    Peer Support Begins

    Began participating in peer support, diffusings, debriefings, and countless one-on-one conversations with colleagues in crisis. A calling he didn't yet have a name for.

    2005
    2009

    State Certified Instructor

    Registered as a California State Fire Marshal Instructor. Began teaching fire technology at RCC and MVC, sharing knowledge and building the next generation of first responders.

    2009

    State Certified Instructor

    Registered as a California State Fire Marshal Instructor. Began teaching fire technology at RCC and MVC, sharing knowledge and building the next generation of first responders.

    2011

    Battalion Chief

    Promoted to Battalion Chief. Greater responsibility, greater visibility into the behavioral health struggles facing his people on the front lines.

    Battalion Chief

    Promoted to Battalion Chief. Greater responsibility, greater visibility into the behavioral health struggles facing his people on the front lines.

    2011
    2015+

    Building the Program

    Developed his department's Peer Support Program and served as its Coordinator for over 10 years. Created frameworks for support that would later become the foundation of Loya Wellness.

    2015+

    Building the Program

    Developed his department's Peer Support Program and served as its Coordinator for over 10 years. Created frameworks for support that would later become the foundation of Loya Wellness.

    2019

    Deputy Fire Chief

    Promoted to Deputy Fire Chief at Palm Springs Fire Department. One of the highest-ranking positions in the department, and one that brought him even closer to the human cost of the job.

    Deputy Fire Chief

    Promoted to Deputy Fire Chief at Palm Springs Fire Department. One of the highest-ranking positions in the department, and one that brought him even closer to the human cost of the job.

    2019
    2020

    Save A Warrior · Cohort 0117

    Went through Save A Warrior, a transformational program for military and first responders. A personal turning point. Began coaching and mentoring Save A Warrior alumni.

    2020

    Save A Warrior · Cohort 0117

    Went through Save A Warrior, a transformational program for military and first responders. A personal turning point. Began coaching and mentoring Save A Warrior alumni.

    2022

    K9 Ranger

    Became the handler for Peer Support K9 Ranger, a certified peer support canine. Together they volunteer with the Inland Empire Regional Peer Support Team and California Peer Support Canines. (@pawswithranger on Instagram)

    K9 Ranger

    Became the handler for Peer Support K9 Ranger, a certified peer support canine. Together they volunteer with the Inland Empire Regional Peer Support Team and California Peer Support Canines. (@pawswithranger on Instagram)

    2022
    2022

    Volunteer Chaplain

    Began serving as a volunteer Chaplain with the California Fire Chaplains Association and Federation of Fire Chaplains. Expanding his ministry of presence and support.

    2022

    Volunteer Chaplain

    Began serving as a volunteer Chaplain with the California Fire Chaplains Association and Federation of Fire Chaplains. Expanding his ministry of presence and support.

    2024

    Loya Wellness

    Retired from the Palm Springs Fire Department and founded Loya Wellness, bringing everything he's learned, lived, and healed into a practice built for those who carry responsibility.

    Loya Wellness

    Retired from the Palm Springs Fire Department and founded Loya Wellness, bringing everything he's learned, lived, and healed into a practice built for those who carry responsibility.

    2024
    2025

    Group Facilitator

    Leading peer based groups for first responders healing from post traumatic stress, moral injury, and cumulative trauma. Continuing to build credentials and certificates alongside lived experience.

    2025

    Group Facilitator

    Leading peer based groups for first responders healing from post traumatic stress, moral injury, and cumulative trauma. Continuing to build credentials and certificates alongside lived experience.

    MEET THE TEAM

    Sometimes the Most
    Powerful Presence
    Has Four Legs.

    K9 Ranger has been Jason's peer support partner since 2022. As a certified peer support canine, Ranger volunteers alongside Jason with the Inland Empire Regional Peer Support Team and California Peer Support Canines.

    Ranger was generously donated by Thor's Hope Foundation and trained by David Greene, founder of Performance K9 Training.

    There's something about Ranger that allows people to exhale before a single word is spoken. He's not a gimmick, he's part of the work.

    Follow their journey together on Instagram:

    @pawswithranger →
    K9 Ranger with flag
    CREDENTIALS & TRAINING

    The Experience Behind
    the Work.

    Jason's qualifications aren't just letters after a name. They're built from decades of real-world service, peer support, and continued commitment to his own growth.

    Retired Deputy Fire Chief

    Palm Springs Fire Department · 23 Years of Service

    Group Facilitator

    Leading peer based groups for first responders healing from post traumatic stress, moral injury, and cumulative trauma. Continuing to build credentials and certificates alongside lived experience.

    Save A Warrior Alumni & Ambassador

    Cohort 0117 · 2020 · Ongoing Ambassador & Coach

    Peer Support K9 Handler

    K9 Ranger · CISK Certified · Inland Empire Regional Peer Support Team

    Volunteer Fire Chaplain

    California Fire Chaplains Association · Federation of Fire Chaplains

    California State Certified Instructor

    Fire Marshal · Behavioral Health & Cancer Awareness · Peer-Based Suicide Awareness

    Peer Support Coordinator

    Developed & led Palm Springs FD Peer Support Program for 10+ years

    CISM / CISL / CISC Trained

    Critical Incident Stress Management · Defusing · Chaplaincy

    Bachelor of Science

    University of California, Santa Barbara · 1996

    Transformational Life Coach

    Guiding individuals to shift from surviving to thriving through awareness-based coaching.

    Peer Support Associations

    Active Member · Public Safety Peer Support Association & California Peer Support Association

    EMT Certified

    Emergency Medical Technician · Active during fire service tenure

    Pine tree silhouette at sunset
    THE PHILOSOPHY

    The Journey Is Not About
    Becoming Someone New.

    "It is about remembering who you already are."

    At Loya Wellness, the work isn't about fixing what's broken. It's about clearing what's been blocking you from the clarity, peace, and presence that's already inside you.

    Every session. Every check-in. Every conversation. Guided by the belief that showing up fully, safe, honest, open, and willing, is where everything changes.

    Ready to Start
    the Conversation?

    Book your free 20-minute Discovery Call. No pressure, no commitment. Just an honest conversation about where you are and where you want to go.

    ABOUT LOYA WELLNESS

    Loya Wellness is a peer support and awareness-based wellness practice founded by Jason Loya, a retired Deputy Fire Chief with 25+ years of first responder experience. Located in La Quinta, CA, Loya Wellness offers individual sessions, coaching packages, and organizational wellness programs for first responders, military, and anyone ready to reconnect with who they truly are. Guided by the SHOW UP method, a framework built on safety, honesty, openness, and presence, every engagement is personalized, confidential, and rooted in lived experience. To learn more or book a free Discovery Call, visit loyawellness.com.

    CONNECT WITH US

    EMAIL
    jason@loyawellness.com
    PHONE
    760-766-3212
    LOCATION
    La Quinta, CA
    © 2026 Loya Wellness. All rights reserved.

    Loya Wellness provides peer support coaching and awareness-based wellness services. Jason Loya is not a licensed therapist, psychologist, or medical provider. Services are not a substitute for professional mental health treatment. If you are experiencing a mental health crisis, please contact the 988 Suicide & Crisis Lifeline by calling or texting 988.