Loya Wellness
    Awareness.  Presence.  Growth.
    Loya Wellness
    Loya Wellness
    (760) 766-3212
    Jason and Ranger smiling
    AWARENESS-BASED WELLNESS COACHING

    You're Not Alone.

    Your story deserves to be heard. Peer support and awareness-based coaching to help you reconnect with yourself and remember who you've always been.

    25+ YEARS FIRST RESPONDER EXPERIENCE TRANSFORMATIONAL LIFE COACH SAVE A WARRIOR ALUMNI PEER SUPPORT PROFESSIONAL
    ABOUT JASON

    Built by Someone
    Who's Been There.

    After 25 years serving as a firefighter and retiring as Deputy Fire Chief, I know what it means to carry weight most people never see. I've sat with colleagues in crisis, built peer support programs from the ground up, and gone through my own healing journey, including Save A Warrior in 2020.

    I didn't come to this work from a textbook. I came to it through lived experience, real loss, and a deep belief that healing starts when someone finally feels safe enough to show up fully.

    Loya Wellness exists for first responders, for military, and for anyone who's been carrying too much for too long.

    🔹 Retired Deputy Fire Chief🔹 Save A Warrior Alumni🔹 Transformational Life Coach🔹 Group Facilitator🔹 Peer Support K9 Handler🔹 Volunteer Fire Chaplain
    Read Jason's Full Story →
    Jason and Ranger
    WHO THIS IS FOR

    Whether You Wear a Badge or
    Just a Heavy Heart.

    LOYA Wellness was built for first responders and is open to anyone who's ready to stop carrying it alone.

    🛡

    For Those Who Carry Responsibility

    Firefighters, law enforcement, EMS, dispatchers, military, and helping professionals. You spend your life showing up for others. This is a space built specifically for you, by someone who lived it.

    • No judgment. No clinical jargon.
    • Peer-based support rooted in lived experience
    • A safe space to finally show up for yourself
    🌿

    For Anyone Feeling Stuck

    You don't need a uniform to feel the weight. If you're exhausted, disconnected, or just know something needs to change, this work is for you too.

    • Awareness-based coaching and peer support
    • Guided by the SHOW UP method
    • Personalized to where you are right now
    Sunset through pine branches
    THE FRAMEWORK

    The SHOW UP Method.

    Every session, every check-in, every conversation at Loya Wellness is guided by one principle: showing up fully, honestly, and without conditions.

    S
    SAFE

    A protected space to be fully yourself with no judgment and no pressure.

    H
    HONEST

    Truth as the foundation for real change. No performance required.

    O
    OPEN

    Curious and ready to discover what's already within.

    W
    WILLING

    The courage to face what's been holding you back.

    U
    UNCONDITIONAL & UNLIMITED

    Showing up without conditions, without limits, without time running out.

    P
    PRESENCE, POSSIBILITIES & PEACE

    Where the real transformation begins.

    WITH THIS WORK, YOU CAN
    • Reduce emotional and nervous system reactivity
    • Develop greater self-awareness and presence
    • Navigate stress with clarity and resilience
    • Build authentic connection and reduce isolation
    • Reconnect with who you truly are
    THE PROCESS

    Your Path to Remembering Who You Are

    Every journey starts with one honest conversation. Here's what working together looks like.

    01

    Book Your Free Call

    It starts with 20 minutes and an honest conversation. No pressure, no commitment, just clarity on whether this is the right fit for you.

    Start Here, It's Free →
    02

    We Build Your Plan

    Together we map out exactly what support looks like for you, your goals, your pace, your needs. Nothing cookie cutter. Nothing rushed.

    03

    Do The Work Together

    Show up, go deep, and stay supported between sessions with real check-ins, not just appointments on a calendar.

    04

    Transform & Thrive

    Feel the shift. Reclaim your clarity, your calm, and the version of yourself you've been missing.

    OUR SERVICES

    Choose the Support That's Right for You

    Whether you need one focused hour or a full transformation experience, it all starts with a single conversation.

    LOYA WELLNESS

    Start Your Journey.

    Every path begins with one honest conversation.

    WHAT WE OFFER
    • Free 20-min Discovery Call: no pressure, just clarity
    • Single Session or 4-Week Reset Program
    • The Deep Work: fully custom, built around your needs
    • Peer Support for First Responders & Military
    • Mindfulness, Coaching & the SHOW UP Method
    WHAT CHANGES
    • Feel like yourself again: grounded, clear, and present
    • Break the patterns that have been holding you back
    • Build real resilience, not just coping strategies
    • Real support between sessions so you're never alone
    • Work with someone who has actually been there

    Not sure where to start? That's what the Discovery Call is for.

    Or explore our programs for organizations →
    🔒 100% confidential·💬 A no pressure conversation
    "

    The answers you're searching for are already within you. I'm just here to help you find them.

    - Jason Loya, Founder · Loya Wellness
    WHAT CLIENTS SAY

    Real People. Real Results.

    This is what it feels like on the other side.

    ★★★★★
    "

    "Jason has been such a positive influence not only on the athletes I coach, but on me as a coach and person. He has a unique ability to ask questions that make you slow down, reflect, and think more deeply about why you do what you do. Rather than giving answers, he helps you discover them for yourself, which has completely changed the way I approach leadership. His authenticity, compassion, and genuine desire to understand people create an environment where growth feels natural. I've watched him inspire our girls to become more self-aware, confident, and intentional, and I've experienced that same growth myself. Jason has an incredible gift for opening people's minds and challenging them to become the best version of themselves. I'm incredibly grateful for his wisdom, encouragement, and the impact he's had on our program. I would definitely recommend Jason!"

    Baylie Dashner
    Head Coach - Varsity Volleyball - Xavier College Prep
    ★★★★★
    "

    "I wasn't quite sure what to expect going into my first session, but I left feeling noticeably lighter, like I had been carrying around weight I didn't even realize was there. The experience gave me space to slow down, reconnect with myself, and process things in a way I hadn't before.

    The impact was enough that I came back for another session, this time with my daughter. She struggles with anxiety and has a hard time sitting quietly with her own thoughts, but this experience really helped her. I could see a difference in how calm and grounded she felt afterward.

    If you're looking for someone who creates a safe, supportive space where you can be heard and reconnect with yourself, I highly recommend giving this a try. It was a meaningful experience for both of us, and I'm grateful we found it."

    Ashley Chow
    Owner, Southbay Massage Therapy
    ★★★★★
    "

    "I've had the pleasure of knowing and working with Jason for the past seven years in various teams and competitive settings. His life experiences and ability to connect with any situation, any important moment, and bring thoughtful and uplifting support and advice are a special gift. In athletics, we must keep our focus on the future, while always learning from the past by facing it head-on in the moment rather than running from it. Teaching this skill set to the next generation is one that I am thankful to share with Jason in our community."

    Detlev Rothe
    College Instructor – College of the Desert
    Intercollegiate Head Coach – Women's Volleyball
    ★★★★★
    "

    "I can’t recommend Jason at Loya Wellness enough! From the moment the session started, he made me feel completely comfortable, heard, and cared for. He doesn’t just talk the talk, he’s clearly done the work, and it absolutely shows in his practice. He has an incredible approach that combines true professionalism with a warm, welcoming energy. If you're looking for someone who genuinely cares about your well-being and delivers amazing results, go see Jason."

    Brad B.
    General Contractor
    ★★★★★
    "

    "Jason helped me through some hard times. He is honest, open, communicates well and cares about you deeper than most. He will help you navigate whatever it is you are going through. He's got tons of resources and options to get you started on a path to healing. Highly recommend his services."

    Jeff K.
    Fire Captain

    Ready to Take the First Step?

    Book your free 20-minute Discovery Call. No commitment, no pressure. Just an honest conversation about where you are and where you want to be.

    🔒 100% confidential · 💬 A no pressure conversation

    Sunset landscape

    You've waited long enough.

    Your next chapter starts with one conversation.

    ABOUT LOYA WELLNESS

    Loya Wellness is a peer support and awareness-based wellness practice founded by Jason Loya, a retired Deputy Fire Chief with 25+ years of first responder experience. Located in La Quinta, CA, Loya Wellness offers individual sessions, coaching packages, and organizational wellness programs for first responders, military, and anyone ready to reconnect with who they truly are. Guided by the SHOW UP method, a framework built on safety, honesty, openness, and presence, every engagement is personalized, confidential, and rooted in lived experience. To learn more or book a free Discovery Call, visit loyawellness.com.

    CONNECT WITH US

    EMAIL
    jason@loyawellness.com
    PHONE
    760-766-3212
    LOCATION
    La Quinta, CA
    © 2026 Loya Wellness. All rights reserved.

    Loya Wellness provides peer support coaching and awareness-based wellness services. Jason Loya is not a licensed therapist, psychologist, or medical provider. Services are not a substitute for professional mental health treatment. If you are experiencing a mental health crisis, please contact the 988 Suicide & Crisis Lifeline by calling or texting 988.